Branching Out - Aroma Maya Coffee
Truly Great Coffee
Guatemalan coffees are amongst the best coffees in the world. With over 300 microclimates and 8 main producing regions, Guatemala is able to offer many diverse varieties of coffees to please every palate.
What makes Aroma Maya exceptional
Our exclusively Guatemalan coffees are ethically sourced and organically grown. We roast them in small batches, which you have probably heard of before. But let us explain to you what this does... Roasting in small batches allows coffee beans to roast evenly to achieve a uniform roasting taste after the process is done. We also use a slow roasting process, which allows the coffee beans natural sugars to caramelize instead of burning them. It's called coffee cherry before it's prepared for roasting.
The bags we use to package our coffees are designed to meet the high demands of coffee. Let's be honest... it's very easy to tell good coffee from bad coffee. It is also easy to tell when coffee is not fresh, and packaging plays a big role. Coffee can be very sensitive to UV rays, oxygen and that is exactly why our bags are built with high barrier material that protects coffee from UV rays. We also package our coffee right after it's been roasted, which allows the beans to de-gas in the bag through the de-gassing valve, leaving little to no oxygen inside to spoil its freshness. We have recently transitioned into using eco-friendly, high-barrier bags. After removing the de-gassing valve and tin tie, our bags can return to earth.
The Aroma Maya Story
Born and raised in Guatemala, Sergio arrived in Nova Scotia to attend university, returning home every year to visit his family. Each time he came back, he brought enough Guatemalan coffee to get him through to his next visit. It didn’t take long for him to realize that he wanted to share his passion for high quality coffees with Nova Scotia and the rest of Canada.
Out of this passion, Aroma Maya was created. In 2014, Sergio began sourcing the highest quality coffees Guatemala has to offer. Initially, these were custom-roasted in the Annapolis Valley, in small batches, creating an amazing coffee experience for customers. What started as an online shop operating from a university dorm room has grown into the Aroma Maya Coffee Roastery, a production facility in North River, Nova Scotia. Aroma Maya now supplies many cafes, restaurants and other stores reaching hundreds of households across the province and the rest of Canada.
From where we source our coffees to how we prepare them for our customers’ cups, quality is the foundation of everything we do. We are a socially responsible organization that is constantly looking for opportunities to help people and our planet. Our coffees are sourced ethically and grown naturally.